Who Are We?

Uviña ("you-vee-nuh") Skin is a Latina, mother, & nurse-founded wellness brand inspired by culture, confidence, and self-love. 

Made for the busy person who wants maximum results in minimal steps, all products are made with clean, vegan, and cruelty-free ingredients designed to cleanse, soothe, refine, brighten, and hydrate...all in 3 simple steps!

The inspiration for Uviña Skin is truly multi-generational. Originally inspired by Jelitsa's daughter Scarlett, the brand is built from the stories and personalities of Jelitsa's mother, grandmother, and great-aunts. Each product includes ingredients that tell their story. For example, tropical fruit ingredients refine and smooth the skin, but they also reflect their home of Puerto Rico. And, yes, peppermint-infused soap is amazing for acne, but it also smells like the home-made concoctions Isabel is always making.

With the intent of enhancing Latina representation in the skin care industry, our founder Jelitsa has developed and dedicated Uviña Skin to the women in her family. Uviña was her mother’s name and each product is named after other women in her family (meet them here). Women who were fiercely independent, loved immensely, and believed beauty should be simple, clean, and effortless. We honor them and all people like them. Those who wear confidence as their favorite accessory and always seem to own the room. 


A Letter from our Founder

Uvina skin founder


I’m Jelitsa, the owner and founder of Uviña Skin. I can’t believe that I finally get to share this amazing skin care line with you! I have poured every bit of myself into developing Uviña Skin into a brand that we can all believe in. A skin care brand that not only delivers incredible benefits, but one that also reflects my love and admiration for the women who came before me and the women who will be here after.

Uviña Skin began to unfold when my young daughter Scarlett began sharing in my nightly skin care routine. She would pull back her beautiful curls and apply oils and creams, just like her mama. As I began to research the ingredients in my products, I grew frustrated and disappointed. I found that many were harsh and unnecessary. My initial thought was “This isn’t safe for Scarlett”. But then it hit me. “If this isn’t safe for Scarlett, when did it become safe for me?” After that, there was no turning back. 

I sought out to create products that would enhance natural beauty without sacrificing well-being. Products that were rich in plant & fruit-based ingredients that would help nourish and revitalize the skin. Ingredients the island-loving women in my life would approve of. Ingredients that I know deliver results, yet are safe enough for my sweet Scarlett. And for you. 

xoxo, Jelitsa